Content is king, as the adage goes by, it is the key to your brand’s marketing and outreach communication prospects. Hours go into the creation of blog posts that portray the right tone to make the most impact, comprehensive articles, and white papers that have it all for your target readers. Other tools include multimedia to grab attention, and yet the experience still seems to be hit-or-miss. Even ebooks are not that hard to compile these days, and if you make use of the free trial for this ebook creator, it will do you wonders.
So you diligently work at it all to get the best writing out of your team, putting well-known practices into action only to hit a dead-end soon as you publish. What went wrong?
MAXIMIZE YOUR REACH
An effective content distribution strategy is imperative for your content to reach the right audience and make its mark. Send your blog posts to all the members on your subscribed email list, and add a personal note with your email. Share your blog across social media platforms with a variety, and don’t forget to insert shareable buttons at the bottom that prompt the user to action. And after they do take action, don’t forget to thank them!
Invest in influencers; in a 2019 report by Sharablee and Fullscreen, 37% of the study participants said they were more likely to trust a brand if an influencer promoted it. Marketers believe that it brings in loyal customers by generating quality leads, and results in a higher ROI ($6.85 for every dollar invested). The only catch— get the right influencer who can relate with your brand.
REMODEL POPULAR CONTENT
You may have often seen how a popular video on YouTube is shared again with a new headline on its display image? Well, you can repurpose your content too. Add an informative podcast to an old blog that did well and still seems useful, perhaps insert an interview that you get of an expert on the subject, or make an ebook out of it. According to Pamela Wilson, author of Master Content Strategy, you need to come back to your content with a fresh pair of eyes. It helps you catch any formatting errors before you go live. It can also be a good strategy for new content production, as your draft will improve as it develops over time.
USE TECHNOLOGY WELL
Making use of plugins like BrightInfo or AddThis to help you generate leads by prompting the reader to go for related content produced by you. Engage with your readers by keeping the conversation going. One way to do this is by responding to tweets and replying to comments on your article. You will also have to be creative with your CTA by inviting your reader within the context of unique offers. Also, ensure that your writing is adaptable to different screens. A person reading it on their tablet or mobile should not be put off by the non-responsive design.
Bottom line: optimize your content experience. Get sales and marketing in the same room so that any weak content can be improved and loopholes filled with getting the most out of your hard work.
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