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in Business

How to Make Customers with Allergies Confident About Your Products

Food allergies should always be taken seriously by anyone manufacturing food products to sell. This includes restaurants, cafes and of course, food manufacturers. Allergies range from mild to very serious, but every product should be made with the most serious kind of allergy in mind.

Cheese, Clean, Commercial, Dairy, Equipment, Factory

It is up to food manufacturers to ensure their customers are confident about the products that they are selling. Below, we are going to offer some tips that you can use to ensure this is the case. Read on to find out more.

Be Clear on Packaging

One of the best ways that you can ensure your customers are confident about your products is to make everything clear on your packaging. This is something that is not only advised but also required under certain food manufacturing laws.

Don’t hide ingredients or allergy warnings on your packaging, make them stand out so that customers can see what they need to right away. The great thing about this is that you could sell more by offering this information clearly on the packaging. It doesn’t matter if you are selling to restaurants, supermarkets or directly to customers – you must be clear at all times.

Accurately Weigh Ingredients

If you aren’t accurately weighing your ingredients, then you could be making a big mistake. You need to be able to tell customers exactly how much of each ingredient is in the product and this needs to be as accurate as possible. There is no room for human error when it comes to allergies so you should always keep a clear record.

We recommend investing in top of the range electronic weighing scales from companies such as http://www.stevenstraceability.com. This way, you can accurately weigh ingredients and your packaged products.

Implement A Traceability System

Finally, if you want to fill your customers with allergies with confidence, you should implement a traceability system in your factory. This will allow you to accurately trace ingredients both forwards and backwards.

If you are buying ingredients from other suppliers, you will need to know where they came from. As an example, while you might not handle nuts in your factory, the supplier of your ingredients might. The traceability system will allow you to create a detailed supply chain and understand exactly where your ingredients have been.

If you can provide this kind of information to customers, they will be much more confident about buying your products in the future.

Use These Tips

If you are hoping to fill your customers with confidence, you need to consider any allergies or even health conditions that they may have. Having the right equipment that allows you to both trace your ingredients and weigh them accurately is the first step.

Try to take the tips that we have given you in this article onboard and make some positive changes in your factory. Hopefully, these changes will help you to build a better relationship with your customers.

To read more on topics like this, check out the Business category

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