U.S. business development practice relies on a disparate set of skills and points of focus. Growing your business in the united States requires a flexible strategy that leans on the skills of your team and a dedication to exploration and evaluation. Business growth begins with brainstorming and is implemented through corporate policies designed to establish new norms, greater transparency, and more efficient workplace routines. But in order to truly develop long lasting growth you need to constantly evaluate your team’s progress in order to make midstream adjustments that set your business up for continued success.
1. Create long term, attainable goals.
No matter your industry, market growth relies on setting and reaching long term goals that drive progress from within your ranks. This is a great place to start and means that your team must brainstorm regularly and identify strengths and weaknesses within the business in order to meet the challenges you face head on. Two decision making paradigms that can assist in this goal setting are SWOT analysis and OKR frameworks.
Each of these analysis matrices can be a major help in identifying the opportunities and challenges ahead for your team. OKRs are particularly helpful in evaluating the direction your company should be heading by helping you to focus on the objectives that are most important to your industry as a whole or within individual teams in your corporate structure. Goal setting is a major player in creating long term growth that moves the ball toward the vision of your future self and enterprise. It’s simply not enough to just want to ‘expand your customer base.’ Define your goals more clearly. Set and work toward attainable and concrete goals to grow your market presence.
2. Lean on your team for niche expertise across the market.
John Foresi from Venterra Realty is a great source of wisdom on this point. Venterra Realty is a premier outlet of knowledge pertaining to real estate in Texas and the greater realty marketplace in the United States. Real estate leans heavily on team building, especially because the business sees focused energy placed in so many different aspects of the market. Your team here must compete for listings on homes for sale and rental properties hitting the market, as well as acting as a trusted advisor for those looking to buy and move into their new dream home. Venterra Realty runs apartment communities, but Foresi, the CEO of Venterra Realty, knows that it’s important to treat the real estate brokers as a community as well.
The same goes for advice for growing a business focused on food and nutrition. The health foods industry in the United States is reliant on nutritionist advice about foods and beverages containing a carefully curated mix of fats, sugars, and healthy nutrients that create a balance between a tasty treat and something intensely bland yet healthy. If you’re a nutritionist or dietitian, you need more than just knowledge about calorie intake and key nutrients—you need a team of nutritionists that you can count on to do the public health work you’re passionate about. Regardless of the industry you compete in, there are so many niche elements that must go into creating success that your team becomes a vital source of expert information on creating future success.
3. Create hype around your product.
Advertising is an essential tool for continued success in any market. Utilizing the mediums of the modern age can also help you to target your particular audience in a new way and without major expense to your business. Whether you run a grocery store or have a Bachelor’s degree in architecture, you can create hype around the nutritious food you sell and the buildings you design by using social media. Creating buzz around the product or service you are rolling out can be as simple as a YouTube or TikTok blitz that brings in influencers. Alternatively, you could choose to focus on television, Facebook, and billboard ads to draw in a larger potential consumer base over time.
4. Make sure your staff has fun and stays healthy.
Finally, it’s important to make sure that your team enjoys the work being done. Incentivizing goal achievement with team building exercises, retreats, or a new bonus structure can be a great way to create excitement around the office. Invest in your team’s health as well—foster healthy food habits and wellness practices around the office, wherever you’re located in the United States. Keep healthy beverages and snacks that are low in sugars and fats in the office kitchen. Long term, it’s important to remain in constant communication with each member of your team in order to stay up with how each of your staff members are feeling about the corporate vision and their place in it. Team morale is essential to creating strong growth.
Growing your business is all about strategy and people. Keep these close at hand in order to foster the best workplace around will help foster strong core values and great success.