Owning your own business is a massive and sometimes difficult thing to do. Whether you are just starting out or have had your own business for years, it is extremely important to continuously grow your business and take it from a great idea to a great success. We all use the internet for nearly everything we do in the modern world we live in, so why not use the internet to grow your business? Below I have included some great tips on how to use the internet to your advantage and how this will benefit your business.
The rise of social media in the past 15 years has been staggering, it is rare for a person to not have at least one profile on a social media platform. Last year there was an estimated 2.95 billion people on social media, with numbers growing regularly. If you are not using social media to advertise your business you are missing a trick. Using social media is a brilliant way of advertising your business to your community or possibly even the world. Create a business page that can show what your business is about, what services/products you offer and where to find you i.e. your website or geographical location. If at first your page isn’t taking off as well as you would have like, try running competitions to stir up interest. A great competition to use is a free or discounted service/product to one person who shares or likes you page, this will allow more eyes to stumble across your page and the opportunities are endless.
Like social media, the majority of your customers will have access to an email address. Having a customer’s email address is a strong way of making sure customers return to your business. When a customer is making a purchase a great way to get their email address is by running an initial promotion. When completing a sale you can ask the customer if they want to sign up to your newsletter for a certain amount of discount. Once you have the email address of your customer you need to create a monthly newsletter that will go to all of them, your newsletter should contain information on monthly discounts and events. This is the best way of regularly reminding your customers of your business and how your business can benefit them
Improving or Creating a Website
If you don’t have a website, you really need to create one. If you already have one, there are always ways that you can improve it. You need to take make sure your website is mobile friendly, when browsing the internet a lot of people are using their phone or tablets. If you website is hard to maneuver around, then 9 out of 10 people will simply not look and go elsewhere. Make your website look professional! If your layout and overall visuals are poor it can really put off a potential customer. A professional looking website that is easy to maneuver is a certain way to grow your business with new custom.