Catalogues have become a very important feature for all businesses in the present day and era. It is one of the popular ways of marketing the company’s product and/or services. Businesses prefer to print their business details and information on catalogues and distribute them amongst their target markets. It is an excellent way to not only showcase the company’s products but also to gain new customers.
Printing catalogues is not as easy as it may seem. If you outsource your task, you might end up paying huge costs. This is because company information changes from time to time and it is important for the business to adapt accordingly. Hence, it is advisable to use your own printer for the process. Here are some of the things that can help you in carrying out the task effectively and efficiently;
- Dimensions: The dimensions of your catalogues play a huge role in your catalogue printing. Yes, you need to keep in mind your customers as the prime target is marketing and you would never want to compromise on it. The ideal size for catalogues is 8.5 by 11 inches, which is also the cheapest option available. In order to innovate and have multiple options by your end, you should look forward to the printers that offers multiple size and dimensions. This way you can play around and be creative with it.
- Quantity: It is important to know the quantity of catalogues that the business plans to print. This richly depends on the type and size of the business altogether. This is important because your printer requirements will alter accordingly. In case you are looking forward to printing less than 500 catalogues, then a digital printing press would be the best option to look forward to. Anything over 500/1,000 would require you to shift towards a more advanced offset press.
- Ink Colors: No one would want to print a black and white catalogue for their business promotion. It is almost useless to promote in this manner. Although, it is a very economical option, but it will have the most minimal impact. In case you are promoting a clothing brand and have all the designs printed in black and white, it will be a downfall for your business. Hence, irrespective of your business type, it is advisable to opt for the full color printer with the best ink colors. It might seem to be a big investment early on, but the rewards will be incredible!
- Binding style: Well, the way you bind your catalogues depends on the number of pages you have for your catalogues. The small catalogues, of less than 50 pages, will not require any special binding methods and can be done through some regular staples. But for thick catalogues with more number of pages, it might be difficult to handle them. Hence, they would need the ideal binding methods for excellent presentation. The most common binding methods include Saddle stitching and Perfect binding.
These are some of the important things that one must keep in mind when opting for printing catalogues. For the best catalogue printing in Melbourne CBD, make sure you check out our website.
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